The Shape of Radio to Come - Four Predictions
Several things are likely before this year is out.
First, one or more major radio groups are likely to default on their debt obligations. This, sadly, will not be a surprise. And it’s hardly news.
Second, the Radio Advertising Bureau will likely vanish. If that happens it may not make a big difference to your bottom line, but it sends a very bad signal to our agency friends on Madison Avenue. I’m hoping this prediction is wrong, for the record.
Read the full story then post your comment below
« Are We In The Radio Or Entertainment Business? | Home | The Ascendance of Internet Radio »
Leave a Comment
You must be logged in to post a comment.