Remember when Music was on the radio?
FM Sports is not “the next big thing” in radio.
FM Talk is not “the next big thing” in radio.
The “next big thing” in radio is the gradual disappearance of music stations to be replaced by non-music stations, whether they are Talk, Sports, or new formulas yet to be devised.
The fact is that music stations will increasingly be at a competitive disadvantage regardless of their legendary status in the radio industry. That, obviously, is due to the rise of the Internet and the plethora of music distribution options it makes available in our homes, workplaces, and cars. As I always like to say “heritage” is worthless unless it adds value to the audience. Otherwise, “heritage” represents “old radio stations.”
I’m not saying all music stations will eventually disappear. I am saying that this trend is inexorable.
So if you’re in the radio industry, I recommend the following…
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