NPD: “Tweeters” almost twice as likely to listen to Net radio as others online
Probably not too surprising, but an NPD Group study shows that users of the micro-blogging service Twitter are “much more likely than average Web users to be engaged in online music activities.”
The research firm says 41% of Twitter users listened to online radio in the first three months of 2009 (NPD says only 22% of all Web users are Internet radio listeners). In fact, those who “tweet” were twice as likely to visit streaming music-recommendation service Pandora than the average Web user.
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