Blog
The Ascendance of Internet Radio
By Saul Hansell
I’m starting to think that at the end of the day what will be the most common way of getting digital music will be some new version of radio. Push a button. Get some good songs. Pay no money. Maybe hear some ads. Sure, people will buy downloads, use social networks and get music lots of other ways. But good enough and easy may well dominate.
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The Shape of Radio to Come - Four Predictions
Several things are likely before this year is out.
First, one or more major radio groups are likely to default on their debt obligations. This, sadly, will not be a surprise. And it’s hardly news.
Second, the Radio Advertising Bureau will likely vanish. If that happens it may not make a big difference to your bottom line, but it sends a very bad signal to our agency friends on Madison Avenue. I’m hoping this prediction is wrong, for the record.
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Are We In The Radio Or Entertainment Business?
It continues to amaze me that some in the radio industry have not embraced digital. Terrestrial radio is a distribution system. Broadcasters have years of experience developing great content. One can argue that this content has been homogenized in recent years but I believe we still have the ability to attract listeners as evidenced by 92% of the population using radio on a weekly basis. Why would any broadcaster shun streaming their station and developing an effective sales strategy?
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NPD: “Tweeters” almost twice as likely to listen to Net radio as others online
Probably not too surprising, but an NPD Group study shows that users of the micro-blogging service Twitter are “much more likely than average Web users to be engaged in online music activities.”
The research firm says 41% of Twitter users listened to online radio in the first three months of 2009 (NPD says only 22% of all Web users are Internet radio listeners). In fact, those who “tweet” were twice as likely to visit streaming music-recommendation service Pandora than the average Web user.
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