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Remember when Music was on the radio?
FM Sports is not “the next big thing” in radio.
FM Talk is not “the next big thing” in radio.
The “next big thing” in radio is the gradual disappearance of music stations to be replaced by non-music stations, whether they are Talk, Sports, or new formulas yet to be devised.
The fact is that music stations will increasingly be at a competitive disadvantage regardless of their legendary status in the radio industry. That, obviously, is due to the rise of the Internet and the plethora of music distribution options it makes available in our homes, workplaces, and cars. As I always like to say “heritage” is worthless unless it adds value to the audience. Otherwise, “heritage” represents “old radio stations.”
I’m not saying all music stations will eventually disappear. I am saying that this trend is inexorable.
So if you’re in the radio industry, I recommend the following…
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Want to be a radio host? Why having your own show could be a great PR idea
Have you considered hosting your own radio show? There’s a whole movement now of regular folks “being the media.” If you don’t want to wait to be granted a media opportunity and instead want to be a host who interviews others or gives your opinions a la Rush Limbaugh, having your own show could be for you.
Let’s take a look to see if it’s right for accomplishing your PR goals.
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Podcasting and the value of scarcity
With all of the recent kerfuffle surrounding Chris Anderson’s new book Free, it’s worth noting that one basic economics lesson continues to hold true: scarcity creates value. In fact, economics is essentially the study of scarcity, and when a good or service becomes common, it becomes devalued…
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Broadcasters must offer diverse digital assets
by Brian Benedik
As we have seen from various 3rd party research studies, the future of Digital Audio is bright. As more consumers continue to migrate towards listening to audio through computers & mobile devices, the opportunities for advertisers are enormous…Pre Roll Video, In Stream Audio, Companion Banners, and evolving In Stream Video inventory can all be activated and customized for a Local or National Advertiser. The growth of audio mobile applications such as Pandora, IHeart Radio, CBS/AOL and others is fueling this trend and it will only accelerate…The idea of marrying terrestrial radio placement with a strategic digital audio program to create a true “Audio” experience is a concept which is resonating with many large & small Ad Agencies around the country.
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How to connect with your audience
I read a great article about branding on Chris Brogan’s blog the other day which emphasized that branding is not just about how you market your brand, product or service, but also about how you distribute it. Very successful product/brands have established successful channels of distribution for those products/brands.
Twitter, Facebook, MySpace, social media sites in general are channels of distribution for your messages. Ways that you, your brand or product can connect directly with your audience. Get it?
Here’s a real life great example…
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