How to connect with your audience
I read a great article about branding on Chris Brogan’s blog the other day which emphasized that branding is not just about how you market your brand, product or service, but also about how you distribute it. Very successful product/brands have established successful channels of distribution for those products/brands.
Twitter, Facebook, MySpace, social media sites in general are channels of distribution for your messages. Ways that you, your brand or product can connect directly with your audience. Get it?
Here’s a real life great example…
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