Remember when Music was on the radio?

Larry — Thu, 06 Aug 2009 23:36:09 +0000

FM Sports is not “the next big thing” in radio.

FM Talk is not “the next big thing” in radio.

The “next big thing” in radio is the gradual disappearance of music stations to be replaced by non-music stations, whether they are Talk, Sports, or new formulas yet to be devised.

The fact is that music stations will increasingly be at a competitive disadvantage regardless of their legendary status in the radio industry. That, obviously, is due to the rise of the Internet and the plethora of music distribution options it makes available in our homes, workplaces, and cars. As I always like to say “heritage” is worthless unless it adds value to the audience. Otherwise, “heritage” represents “old radio stations.”

I’m not saying all music stations will eventually disappear. I am saying that this trend is inexorable.

So if you’re in the radio industry, I recommend the following…

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Want to be a radio host? Why having your own show could be a great PR idea

Larry — Mon, 03 Aug 2009 19:12:13 +0000

Have you considered hosting your own radio show? There’s a whole movement now of regular folks “being the media.” If you don’t want to wait to be granted a media opportunity and instead want to be a host who interviews others or gives your opinions a la Rush Limbaugh, having your own show could be for you.

Let’s take a look to see if it’s right for accomplishing your PR goals.

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Podcasting and the value of scarcity

Larry — Mon, 27 Jul 2009 19:02:48 +0000

With all of the recent kerfuffle surrounding Chris Anderson’s new book Free, it’s worth noting that one basic economics lesson continues to hold true: scarcity creates value. In fact, economics is essentially the study of scarcity, and when a good or service becomes common, it becomes devalued…

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Broadcasters must offer diverse digital assets

Larry — Thu, 23 Jul 2009 18:51:14 +0000

by Brian Benedik

As we have seen from various 3rd party research studies, the future of Digital Audio is bright. As more consumers continue to migrate towards listening to audio through computers & mobile devices, the opportunities for advertisers are enormous…Pre Roll Video, In Stream Audio, Companion Banners, and evolving In Stream Video inventory can all be activated and customized for a Local or National Advertiser. The growth of audio mobile applications such as Pandora, IHeart Radio, CBS/AOL and others is fueling this trend and it will only accelerate…The idea of marrying terrestrial radio placement with a strategic digital audio program to create a true “Audio” experience is a concept which is resonating with many large & small Ad Agencies around the country.

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How to connect with your audience

Larry — Mon, 20 Jul 2009 18:48:29 +0000

I read a great article about branding on Chris Brogan’s blog the other day which emphasized that branding is not just about how you market your brand, product or service, but also about how you distribute it. Very successful product/brands have established successful channels of distribution for those products/brands.

Twitter, Facebook, MySpace, social media sites in general are channels of distribution for your messages. Ways that you, your brand or product can connect directly with your audience. Get it?

Here’s a real life great example…

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The Ascendance of Internet Radio

Larry — Mon, 13 Jul 2009 11:48:38 +0000

By Saul Hansell

I’m starting to think that at the end of the day what will be the most common way of getting digital music will be some new version of radio. Push a button. Get some good songs. Pay no money. Maybe hear some ads. Sure, people will buy downloads, use social networks and get music lots of other ways. But good enough and easy may well dominate.

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The Shape of Radio to Come - Four Predictions

Larry — Thu, 09 Jul 2009 11:23:30 +0000

Several things are likely before this year is out.
First, one or more major radio groups are likely to default on their debt obligations. This, sadly, will not be a surprise. And it’s hardly news.

Second, the Radio Advertising Bureau will likely vanish. If that happens it may not make a big difference to your bottom line, but it sends a very bad signal to our agency friends on Madison Avenue. I’m hoping this prediction is wrong, for the record.

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Are We In The Radio Or Entertainment Business?

Larry — Tue, 07 Jul 2009 14:41:07 +0000

It continues to amaze me that some in the radio industry have not embraced digital. Terrestrial radio is a distribution system. Broadcasters have years of experience developing great content. One can argue that this content has been homogenized in recent years but I believe we still have the ability to attract listeners as evidenced by 92% of the population using radio on a weekly basis. Why would any broadcaster shun streaming their station and developing an effective sales strategy?

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NPD: “Tweeters” almost twice as likely to listen to Net radio as others online

Larry — Tue, 07 Jul 2009 14:16:24 +0000

Probably not too surprising, but an NPD Group study shows that users of the micro-blogging service Twitter are “much more likely than average Web users to be engaged in online music activities.”

The research firm says 41% of Twitter users listened to online radio in the first three months of 2009 (NPD says only 22% of all Web users are Internet radio listeners). In fact, those who “tweet” were twice as likely to visit streaming music-recommendation service Pandora than the average Web user.

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