Archive for Notes
Remember when Music was on the radio?
FM Sports is not “the next big thing” in radio.
FM Talk is not “the next big thing” in radio.
The “next big thing” in radio is the gradual disappearance of music stations to be replaced by non-music stations, whether they are Talk, Sports, or new formulas yet to be devised.
The fact is that music stations will [...]
Want to be a radio host? Why having your own show could be a great PR idea
Have you considered hosting your own radio show? There’s a whole movement now of regular folks “being the media.” If you don’t want to wait to be granted a media opportunity and instead want to be a host who interviews others or gives your opinions a la Rush Limbaugh, having your own show could be [...]
Podcasting and the value of scarcity
With all of the recent kerfuffle surrounding Chris Anderson’s new book Free, it’s worth noting that one basic economics lesson continues to hold true: scarcity creates value. In fact, economics is essentially the study of scarcity, and when a good or service becomes common, it becomes devalued…
Read the full story then post your comment below
Broadcasters must offer diverse digital assets
by Brian Benedik
As we have seen from various 3rd party research studies, the future of Digital Audio is bright. As more consumers continue to migrate towards listening to audio through computers & mobile devices, the opportunities for advertisers are enormous…Pre Roll Video, In Stream Audio, Companion Banners, and evolving In Stream Video inventory can [...]
How to connect with your audience
I read a great article about branding on Chris Brogan’s blog the other day which emphasized that branding is not just about how you market your brand, product or service, but also about how you distribute it. Very successful product/brands have established successful channels of distribution for those products/brands.
Twitter, Facebook, MySpace, social media sites in [...]
The Ascendance of Internet Radio
By Saul Hansell
I’m starting to think that at the end of the day what will be the most common way of getting digital music will be some new version of radio. Push a button. Get some good songs. Pay no money. Maybe hear some ads. Sure, people will buy downloads, use social networks and get [...]
The Shape of Radio to Come - Four Predictions
Several things are likely before this year is out.
First, one or more major radio groups are likely to default on their debt obligations. This, sadly, will not be a surprise. And it’s hardly news.
Second, the Radio Advertising Bureau will likely vanish. If that happens it may not make a big difference to your [...]
Are We In The Radio Or Entertainment Business?
It continues to amaze me that some in the radio industry have not embraced digital. Terrestrial radio is a distribution system. Broadcasters have years of experience developing great content. One can argue that this content has been homogenized in recent years but I believe we still have the ability to attract listeners as evidenced by [...]
NPD: “Tweeters” almost twice as likely to listen to Net radio as others online
Probably not too surprising, but an NPD Group study shows that users of the micro-blogging service Twitter are “much more likely than average Web users to be engaged in online music activities.”
The research firm says 41% of Twitter users listened to online radio in the first three months of 2009 (NPD says only 22% of [...]
