Broadcasters must offer diverse digital assets

by Brian Benedik

As we have seen from various 3rd party research studies, the future of Digital Audio is bright. As more consumers continue to migrate towards listening to audio through computers & mobile devices, the opportunities for advertisers are enormous…Pre Roll Video, In Stream Audio, Companion Banners, and evolving In Stream Video inventory can all be activated and customized for a Local or National Advertiser. The growth of audio mobile applications such as Pandora, IHeart Radio, CBS/AOL and others is fueling this trend and it will only accelerate…The idea of marrying terrestrial radio placement with a strategic digital audio program to create a true “Audio” experience is a concept which is resonating with many large & small Ad Agencies around the country.

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